Electronic Gift Cards
One of the easiest ways to increase sales for your business is to add gift card programs. Electronic gift cards can be an effective way to attract new customers and increase sales from existing customers. In addition to being excellent revenue generators, they also enhance brand awareness and offer a more convenient alternative to paper gift certificates.
Polling indicates over 80% of consumers say they plan on purchasing a gift card for somebody within the next 12 months
Statistics show that over 95% of purchases made with gift cards EXCEED the face amount of the gift card
Benefits of Electronic Gift Cards
Programs are VERY inexpensive to get started making the return on investment very easy to attain
No additional hardware is required
Census data shows that up to 15% of gift cards are never redeemed… this can pay for the program in itself
Consumers keep these cards with them so they act as a mini billboard to advertise your business
Gift cards are not treated like credit and debit cards in the way of fees…no percentage of the sale is taken; only a small transaction fee
Virtually eliminates the possibility of theft since cards have no value until activated
No cash back to customers—if the transaction is less than the face amount of the gift card…..this means they MUST come back to your store in order to spend the remaining amount on the card or forfeit the remaining balance
Reporting and bookkeeping made simple… online portal allows you to see exactly how many gift cards have been issued and how much is on each one by looking at a simple spreadsheet